GEXPO Showcases Leadership and Innovation at the International MICE Summit 2025

GEXPO took part in the International MICE Summit 2025, held in Riyadh on November 26–27, as one of the event’s key partners and contributors to its thought-leadership discussions.

Representing GEXPO, Ms. Ghada Al Rashid, Co-Founder and Managing Director, joined the panel session titled “Delivering Global Events Amid Uncertainty and Cost Fluctuations.” The discussion explored how the MICE industry continues to evolve amid shifting global dynamics, emphasizing the growing role of resilience, innovation, technology, and cultural intelligence in shaping the future of global events.

During the session, Ms. Al Rashid highlighted how closer collaboration between the public and private sectors is empowering Saudi Arabia to emerge as a global hub for world-class events and experiential projects — in line with the ambitions of Saudi Vision 2030.

GEXPO’s participation in this global forum reflects its ongoing commitment to supporting the growth of the MICE ecosystem, fostering partnerships, and delivering innovative event experiences that showcase the Kingdom’s identity and creative potential on the world stage.